Negative keywords blocking sales—or failing to block bad searches?
Use the actual query, negative match type, and list scope to diagnose exclusions without suppressing buying intent. Read More …
Category: Practical marketing answers
Why is Performance Max sending people to the wrong page?
Separate URL expansion, product destinations, and site redirects before changing a PMax landing-page setup. Read More …
Do Performance Max audience signals restrict who sees the ads?
Distinguish an audience suggestion from a delivery restriction before calling a PMax campaign remarketing-only. Read More …
Missing GTIN on a handmade product: what should Merchant Center receive?
Distinguish a genuinely unassigned identifier from an identifier missing in your feed. Read More …
GA4 Unassigned versus (not set): are they the same problem?
Separate missing dimension information from traffic that does not fit the channel rules. Read More …
Why does GA4 credit PayPal or Stripe for an ecommerce sale?
Distinguish unwanted referrals from a broken measurement journey through a hosted checkout. Read More …
Why do Google Ads clicks and GA4 sessions not match?
Compare what each metric counts before treating a difference as lost traffic or click fraud. Read More …
Should Google Ads use UTMs, auto-tagging, or both?
Give each tagging method a clear purpose and test that the destination preserves the information. Read More …
Add to carts but no sales: where is the buying path breaking?
Separate event errors, product hesitation, and checkout friction before buying more traffic. Read More …
Cheap Meta clicks, no purchases: is Traffic the wrong objective?
Check the objective, performance goal, and purchase signal before deciding that cheap Meta traffic is good ecommerce advertising. Read More …