Measurement & sales attribution
Know which sales the advertising is actually producing.
Google and Meta can both claim the same sale. We connect advertising clicks to real store orders and reconcile overlapping claims, so one order stays one order when we assess results and calculate your EP4P fee.
Is this partnership for you?What the work delivers
Follow the order. Understand the difference.
Start with the purchase event
Transaction references, values, currencies, and checkout paths need to represent the order correctly. We check the data behind the dashboard before relying on its totals.
Count each order once
Two platforms claiming one purchase does not create two sales. We reconcile overlapping claims against store orders. Click windows, reporting dates, and revenue definitions still need context when comparing campaign performance.
Keep adjustments in view
Returns, cancellations, and duplicate order claims can change the meaning of revenue. Reporting and commercial terms need a clear treatment of those exceptions.
Make reporting actionable
Campaign, product, and channel views should help decide what to stop, test, or scale. We connect performance with margins, stock, and fulfillment constraints.
Double attribution, handled at the order
One sale. Counted once.
A shopper can click a Meta ad, later click a Google ad, and place one order. Both platforms may report credit for it. Adding their revenue totals would overstate what the store actually sold.
Your EP4P fee is based on qualifying e-commerce sales traced to clicks on our ads, under the attribution terms agreed before launch. Each order counts once toward that fee, regardless of how many platforms claim it. We fund and manage the advertising, so we need to understand the combined result and which campaigns deserve further investment.
How the model worksAttribution questions, answered
What is double attribution?
Double attribution happens when multiple advertising platforms claim credit for the same sale. For example, Google and Meta may each report the same order because the shopper interacted with ads on both. EP4P reconciles those claims to the actual order. One qualifying sale counts once toward your fee, rather than being billed again for each platform that reports it.
Does a platform conversion automatically count toward EP4P’s fee?
The fee applies to ecommerce sales directly tracked to clicks on our ads under the agreed terms. Platform reporting alone is not a substitute for the attribution definitions, order reconciliation, and exception handling established before launch.