Ecommerce PPC management
Google & Microsoft Ads, built for ecommerce.
A click on a product name and a click on a broad category can mean very different things. We connect search intent, product economics and campaign structure to pursue sales worth funding—with our advertising money.
Is this partnership for you?A catalog needs more than a campaign.
Successful ecommerce PPC management connects what people search for with the right product, the right message and reliable purchase tracking. We work across that whole chain.
Build around buying intent
We examine product categories, search terms, brand demand and customer intent to shape campaign structure. Ads and landing pages need to answer the actual search. Exclusions help prevent irrelevant traffic from consuming the budget.
Make products easier to match
Shopping campaigns depend on the quality of your product data. Titles, attributes, categories, pricing and availability help platforms understand what you sell. We manage feed quality and eligibility issues alongside the advertising rather than treating them as separate jobs.
Give automation useful direction
Performance Max, automated bidding and AI-assisted tools need sound conversion data and commercial objectives. We assess their role alongside Search and Shopping, monitor where performance is coming from, and keep specialist judgment involved.
Measure sales, then keep improving
We connect ad clicks to ecommerce orders and review results across campaigns and products. Search terms, bids, budgets and product groups change as we learn. Campaigns that perform can receive more of our investment when your inventory and fulfillment can support growth.
Your PPC team—and your ad spend—covered.
EP4P funds and manages the campaigns. You pay an agreed share only on ecommerce sales directly tracked to our ad clicks. Our work and the advertising spend are included in that percentage, agreed before launch. There is no monthly retainer or setup fee.
How the model worksQuestions about ecommerce PPC
Do you manage Microsoft Ads as well as Google Ads?
Yes. We specialize in Google Ads and Microsoft Advertising, including Bing search audiences. We decide how each platform fits your products and demand rather than dividing budgets by a fixed formula.
Can you manage Shopping and Performance Max?
Yes. Shopping, product feeds, Search and Performance Max can all be part of the plan. The mix depends on your catalog, tracking, commercial goals and the results we can generate.
Is there a fixed ceiling on advertising spend?
There is no preset cap. We can keep increasing our advertising investment while campaigns perform and your business can sustain the inventory, shipping and customer service required. Scaling depends on performance and operational capacity.
Put the team to work for your store.
Tell us about your products and where you want to grow.
Start the conversation