Retargeting & remarketing
Bring interested shoppers back with a reason to buy.
A product view, an abandoned cart, and a repeat customer are different signals. We build remarketing around that context, with messages that fit the next decision.
Is this partnership for you?What the work delivers
Follow the buying question, not just the visitor.
Separate different kinds of interest
Product viewers may still be comparing. Cart abandoners may need delivery clarity. Existing customers may need a different product. We give those audiences distinct roles where the available data supports them.
Address the reason they stopped
More impressions will not fix unclear shipping or an unavailable size. We connect audience behavior with product, offer, and checkout friction before defaulting to a discount.
Control overlap and repetition
Audience exclusions, recency, purchase signals, and creative rotation help make the message more relevant. We review how remarketing fits alongside prospecting and search.
Judge more than the easy conversion
Remarketing reaches people already interested in your store. Meta and Google can both claim a returning shopper’s order. We reconcile those claims to the actual purchase and examine the broader acquisition picture. Each qualifying sale counts once toward your EP4P fee, even when several campaigns or platforms report it.
A connected approach
Work the whole chain.
EP4P funds and manages the advertising. You pay an agreed percentage only on ecommerce sales directly tracked to clicks on our ads. Our work and ad spend are included in the agreed scope. See how we handle double attribution.
How the model worksA useful distinction
Do you retarget across Google and Meta?
Google and Meta can both play a role when the platform, audience, consent, and product eligibility support it. The channel mix follows the opportunity rather than a promise to run every format.