How to tell whether your ecommerce agency is doing useful work
Ask for the decisions, evidence, and commercial reasoning behind the work instead of judging an agency by edit counts. Read More …
Category: Practical marketing answers
Why can Google pay so much for one click with target ROAS?
Target ROAS is a value-based bidding objective, not a promise that every click will be cheap or every order profitable. Read More …
Who should control ad account access when you hire an agency?
Clarify access, billing, measurement assets, and exit arrangements before work begins. Manager permissions are not the whole agreement. Read More …
Why did Google Ads spend more than the daily budget?
Distinguish an average daily budget, billed spending limits, and budget changes before diagnosing overspend. Read More …
Negative keywords blocking sales—or failing to block bad searches?
Use the actual query, negative match type, and list scope to diagnose exclusions without suppressing buying intent. Read More …
Why is Performance Max sending people to the wrong page?
Separate URL expansion, product destinations, and site redirects before changing a PMax landing-page setup. Read More …
Do Performance Max audience signals restrict who sees the ads?
Distinguish an audience suggestion from a delivery restriction before calling a PMax campaign remarketing-only. Read More …
Missing GTIN on a handmade product: what should Merchant Center receive?
Distinguish a genuinely unassigned identifier from an identifier missing in your feed. Read More …