Double attribution: when Google and Meta claim the same sale
Google and Meta can both claim the same order. Learn how EP4P reconciles platform overlap and counts each qualifying sale once toward your fee. Read More …
Category: Measurement and attribution
Why GA4, ad platforms, and store revenue do not always match
Investigate revenue definitions, attribution, timing, consent, and order adjustments before treating a reporting difference as a tracking failure. Read More …
An ecommerce purchase-tracking audit that starts with the order
Verify purchase events, unique transaction references, values, currencies, and checkout paths against store orders before trusting the totals. Read More …
Attribution windows: define the time between the ad and the sale
A conversion window affects which purchases can receive advertising credit. Align reporting and commercial terms before comparing results. Read More …
Returns and cancellations can change the meaning of ecommerce ROAS
Review the revenue retained after order adjustments and the product patterns behind them before increasing advertising investment. Read More …
What an ecommerce marketing dashboard should help you decide
A useful dashboard connects sales, product economics, acquisition, tracking quality, and operating constraints to specific next actions. Read More …
How much evidence does an ecommerce advertising test need?
Define the decision, buying cycle, commercial threshold, and uncertainty before declaring an advertising test a winner or loser. Read More …