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Category: Blog

EP4P graphic: One sale. Counted once. Google and Meta can claim the same order, illustrated by one receipt with an orange check mark.

Double attribution: when Google and Meta claim the same sale

Posted onNovember 10, 2026November 10, 2026

Google and Meta can both claim the same order. Learn how EP4P reconciles platform overlap and counts each qualifying sale once toward your fee. Read More …

CategoriesBlog, Measurement and attribution

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