Ecommerce search intent: match the campaign to the buying question
Product names, category searches, compatibility questions, and research queries need different advertising and landing-page decisions. Read More …
Category: Search, Shopping, and product data
Shopping feed titles: describe the product buyers are searching for
Build accurate product titles around identity, relevant attributes, and variant differences, then evaluate the effect with product-level reporting. Read More …
Shopping ads not serving? Diagnose product eligibility before bids
When products stop appearing in Shopping, check eligibility, product data, landing pages, and stock consistency before assuming the budget is too low. Read More …
Search, Shopping, and Performance Max: give each a clear role
Choose campaign types around control, product data, measurement, and commercial objectives rather than assuming one format should replace every other. Read More …
When Microsoft Advertising deserves a place in an ecommerce plan
Evaluate Microsoft Ads as a channel with its own demand, product eligibility, tracking, and economics—not an automatic copy of Google. Read More …
Segment an ecommerce catalog for decisions, not just tidy reporting
Use margin, availability, demand, and product roles to create groups that support real advertising decisions without unnecessary account complexity. Read More …