Prospecting versus retargeting: give paid social two different jobs
Introduce products to new buyers and reconnect with interested shoppers using different messages, measurements, and expectations. Read More …
Category: Paid social and demand generation
Cart-abandoner remarketing: address the reason the order stopped
A cart is a signal of interest, not a diagnosis. Review checkout friction, product availability, timing, and messaging before adding a discount. Read More …
Ecommerce creative testing: test the buying argument, not just the image
Give each creative test a clear customer question, distinguish concepts from cosmetic variations, and connect the result to purchases. Read More …
Where Demand Gen fits in an ecommerce acquisition strategy
Use Demand Gen with a clear audience, product story, and measurement role rather than treating it as another campaign that must duplicate search. Read More …
Creative fatigue or a different problem? Diagnose before replacing every ad
Declining paid-social results can come from audience, product, offer, tracking, or delivery changes. Check the context before blaming the creative. Read More …
Connect paid social and search without counting the same sale twice
A customer journey can involve several channels, while the store records one order. Coordinate campaigns and reconcile reporting accordingly. Read More …