Break-even ROAS starts with contribution margin
Calculate the advertising room left after variable order costs, then distinguish break-even advertising from a worthwhile business result. Read More …
Category: Ecommerce economics and scaling
Why one ROAS target can mislead a store with mixed product margins
Campaign averages can hide the difference between profitable product demand and revenue that leaves little after fulfillment. Read More …
Before scaling ad spend, check inventory and fulfillment capacity
Advertising growth needs stock, shipping, and customer-service capacity. Use an operating check before adding demand. Read More …
Seasonal ecommerce advertising: plan around demand and stock together
Connect seasonal demand, inventory receipts, creative readiness, and shipping deadlines before deciding when to increase advertising. Read More …
Discounts, free shipping, and the true economics of an ad offer
Evaluate promotions by the contribution they leave after product, shipping, and return costs—not only by the conversion rate they produce. Read More …
Blended marketing efficiency versus platform ROAS: use both carefully
Store-level marketing ratios and platform attribution answer different questions. Use a consistent denominator and investigate the gaps. Read More …