Why does GA4 credit PayPal or Stripe for an ecommerce sale?
Distinguish unwanted referrals from a broken measurement journey through a hosted checkout. Read More …
Author: julien@ep4p.com
GA4 Unassigned versus (not set): are they the same problem?
Separate missing dimension information from traffic that does not fit the channel rules. Read More …
Missing GTIN on a handmade product: what should Merchant Center receive?
Distinguish a genuinely unassigned identifier from an identifier missing in your feed. Read More …
Do Performance Max audience signals restrict who sees the ads?
Distinguish an audience suggestion from a delivery restriction before calling a PMax campaign remarketing-only. Read More …
Why is Performance Max sending people to the wrong page?
Separate URL expansion, product destinations, and site redirects before changing a PMax landing-page setup. Read More …
Negative keywords blocking sales—or failing to block bad searches?
Use the actual query, negative match type, and list scope to diagnose exclusions without suppressing buying intent. Read More …
Why did Google Ads spend more than the daily budget?
Distinguish an average daily budget, billed spending limits, and budget changes before diagnosing overspend. Read More …
Why can Google pay so much for one click with target ROAS?
Target ROAS is a value-based bidding objective, not a promise that every click will be cheap or every order profitable. Read More …
Is Performance Max taking credit for brand searches?
Separate branded demand from new-customer acquisition before judging a high PMax ROAS. Read More …
Microsoft Ads eligible but not showing? Eligibility is only the first check
Separate Microsoft Advertising eligibility from actual delivery, then investigate the affected account, campaign, and search. Read More …