Demand generation
Give future customers a reason to discover your products.
Search captures a question people already have. Demand generation introduces the product, the problem it solves, and the reason to consider your store before that search happens.
Is this partnership for you?What the work delivers
Build interest that the rest of the campaign can convert.
Lead with a real buying argument
We connect product benefits to a specific customer need. Demonstrations, comparisons, and use cases give creative a job beyond attracting attention.
Give each channel a role
Google Demand Gen, paid social, and other suitable placements can introduce products to potential buyers. We choose the mix around the audience, product story, and commercial opportunity.
Connect discovery to the next step
The ad, product page, search campaign, and remarketing message should tell a consistent story. We connect those pieces so interest has somewhere useful to go.
Use a realistic measurement plan
Discovery can precede the purchase, and several channels may influence the same order. We review buying cycles and conversion paths, then reconcile platform claims against store sales. Google and Meta both reporting a purchase does not mean two purchases happened.
A connected approach
Work the whole chain.
EP4P funds and manages the advertising. You pay an agreed percentage only on ecommerce sales directly tracked to clicks on our ads. Each qualifying order counts once toward your fee, even when multiple platforms claim it. Our work and ad spend are included in the agreed scope. See how we handle double attribution.
How the model worksA useful distinction
Is demand generation the same as retargeting?
No. Demand generation can introduce your products to potential new buyers. Retargeting reconnects with people who have already shown interest. They can work together, but should have different messages and expectations.