Paid social for ecommerce
Facebook & Instagram ads. Built to sell.
An ad has to make someone care before it can make them click. We connect product positioning, creative and audience strategy across Facebook and Instagram, then follow the work through to tracked sales.
Is this partnership for you?Make every campaign play a clear role.
Finding new buyers and bringing interested shoppers back require different decisions. We build the campaign system around those roles, then use the results to improve the next round of work.
Introduce products to new buyers
Prospecting campaigns need a convincing product story, useful audience signals and a clear offer. We test messaging and formats around what makes your products worth buying, with decisions based on purchases rather than engagement alone.
Reconnect with interested shoppers
Retargeting and remarketing can reach visitors, product viewers and cart abandoners. Audience timing, exclusions and relevant creative help distinguish a new introduction from a return visit. We assess these campaigns alongside acquisition activity so the numbers have context.
Connect the catalog to the creative
Product data, availability, pricing and ad messaging need to agree. We coordinate catalog and feed requirements with creative testing so shoppers see relevant products and a consistent experience when they reach your store.
Use AI with commercial judgment
Meta’s automation and AI-assisted workflows can help with delivery, analysis and testing. We supply the objectives, data and guardrails, review purchase performance, and adjust the work as customer behavior and platform capabilities change.
We have money riding on the work.
EP4P funds the advertising and manages strategy through daily optimization. You pay an agreed percentage only on ecommerce sales directly tracked to clicks on our ads. That aligns our return with the sales the campaigns produce, with no monthly retainer or setup fee.
How the model worksQuestions about paid social
Do you handle Facebook and Instagram ads together?
Yes. We manage Meta advertising across Facebook and Instagram where the placements suit your products and creative. Placement and format decisions are part of the campaign strategy.
Are remarketing and retargeting included?
They can be included within the agreed campaign scope. We use them to reconnect with people who have shown interest in your store, while considering exclusions, timing and the role of prospecting.
Can paid social work alongside Google Ads?
Yes. Paid social can introduce a product while search and Shopping capture active demand. Our team coordinates the channels, product data and measurement as one ecommerce marketing program.
Put the team to work for your store.
Tell us about your products and where you want to grow.
Start the conversation